Tibet’s Secret Temple
Wellcome Collection
When the Wellcome Collection approached us to promote their new exhibition, ‘Tibet’s Secret Temple’, we took the opportunity to get super creative. With so many posters and adverts clamouring for our attention we wanted to engage Londoners with the new exhibition in an unexpected way.
The big idea was to commission #SecretTemple murals across street-level poster sites. We used eight of our sites across London and attributed each a word associated with the exhibition (Tibet, Secret, Temple, Body, Mind, Meditation, Tantric, Buddhism). We recruited eight local artists, asking them to interpret one of the words, and tasked them with producing a mural in their own unique style. What they created in just a few hours, was absolutely wonderful!
- Campaign to promote a new exhibition at the Wellcome Collection
- Implemented a creative execution to engage people in an unusual way
- 8 artists commissioned to create 8 murals on billboard sites across London
Tibet – Alex Mellon
Secret by Wil Stewart
Temple by Athene Greig
Body by Joe Cruz
Mind by Alexander Jameswood
Meditation by Thomas Slater
Tantric by Claudine O’Sullivan
Buddhism by Ruairi Fallon Mcguigan
