‘Are you lost or are you exploring?’ – To launch the UK paperback release of Erin Morgenstern’s Sunday Times Bestseller, The Starless Sea, we created a beautiful continuation of the cover artwork on our sites in London and Manchester.
In this entrancing collaboration with Vintage Books we created bespoke special builds, complete with inky blues posters, golden highlights and delicate 3D golden bees spilling out of the billboard onto the surrounding frames and street. The campaign artwork was specifically designed for two of our street level sites in Manchester’s Northern Quarter and desirable Bricklane Bridge in London – allowing us to transform the neighbouring frame into a mysterious glowing doorway, enticing the passing public to take a peek. The use of 3D elements on the poster sites is a simple and effective way to bring the poster campaign to new heights and create intrigue and engagement.
- CAMPAIGN TO PROMOTE STARLESS SEAS WITH VINTAGE BOOKS
- SPECIAL BUILD WITH 3D BEES
- MANCHESTER AND LONDON