Smoke and Mirrors

Wellcome Collection

Mind games and masters of deception, the secret world of magicians is revealed at Smoke and Mirrors. This free exhibition at Wellcome Collection offers fascinating insights into the shadowy world of Victorian spirit mediums, modern magic and psychology. It brings together the worlds of psychology and entertainment in search of the truth about deception. To celebrate the opening of this special exhibition, we worked with Wellcome Collection to create something a little bit different on specific poster sites in London – bringing a little bit of magic to the streets. Using lenticular technology we created a bewitching trick on people passing by – making a coin vanish then appear again, right in front of their eyes.

  • Campaign to promote Smoke and Mirrors
  • Special build
  • London based