Penguin Pop-Up Beach

Manchester Northern Quarter

We worked with Penguin Random House to bring a little bit of the seaside to Manchester with our very own pop-up beach. With a stall packed full of the best summer books for kids and adults alike, a stand dishing out free branded ice creams, and a sandy beach with chairs to recline, relax and read on, our pop-up really was the ultimate slice of sunshine in the Northern Quarter.

We were excited to arrange, install and run the whole project for the day on behalf of Penguin – and bring a little summer joy to all the shoppers and passersby in the busiest part of town.

  • Penguin Pop Up Beach
  • Experiential campaign
  • Manchester