The British Museum

The British Museum invites Londoners to experience the beautiful and sublime work of one of Japan’s greatest artists, Katsushika Hokusai. The exhibition leads you on an artistic journey through the last 30 years of his life. To drive awareness and intrigue on the street about the exhibition, we recreated Hokusai’s iconic Great Wave on one of our takeover sites to cause a big splash in East London.

  • Campaign to promote the Hokusai exhibition
  • Special build
  • East London