The Handmaids Tale

PR Stunt

We teamed up with Vintage Books on an intriguing stunt in the summer, recruiting six handmaids to hit the streets of London to promote Margaret Atwood’s, The Handmaid’s Tale. Beginning in Pimlico, the handmaids walked through iconic locations such as Embankment, Houses of Parliament, Trafalgar Square, Somerset House, Tower Bridge and the Globe. The handmaids looked hauntingly mysterious, grabbing the attention of lots of passing commuters.

  • Campaign to promote The Handmaids Tale
  • PR stunt
  • London based