Eric Idle

Book launch flashmob

TV icon Eric Idle is one of Britain’s best loved comedy stars. With unforgettable roles in numerous Monty Python classics, it was about time for Eric to reflect on the meaning of life in a new memoir of his own. Launching alongside a book signing in Waterstones Piccadilly, Orion Publishing wanted to make sure that the fans got a treat as they queued up to meet Eric – and that the star of the show got a brilliant welcome.

We organised a band of buskers to flashmob the shop, complete with Holy Grail knights, and sing some well-known Monty Python classics, with Eric himself joining in. The band then headed out into the busy streets around Piccadilly Circus to entertain the Saturday crowds, before heading up the road to Leicester Square to spread a little bit of Python magic to the masses.

  • Campaign to promote Eric Idle’s new book
  • Experiential flashmob campaign
  • Waterstones Piccadilly and Leicester Square