The Book of Mirrors
London Book Fair
Jack Arts worked with Penguin Random House to pre-promote The Book of Mirrors, which is due for its official release in January 2017. What better place to tease the blockbuster novel than at the London Book Fair. To get delegates into the spirit, we recruited some cheeky actors to hand out chapter samples throughout the day, to give them a first taste of one of the most talked about novels of the year. Needless to say, the samplers were snapped up pretty quickly!
- Campaign to tease The Book of Mirrors
- Actors were recruited to hand out chapter samplers
- Location: The London Book Fair