American Dream

The British Museum

We teamed up with The British Museum to launch its blockbuster exhibition, The American Dream: pop to the present, on the streets of London. It explores six decades of the most dynamic and turbulent in US history, from JFK’s assassination, Apollo 11 and Vietnam to the AIDS crisis, racism and gender politics. The poster artwork looked super bold on our sites around the capital, providing a strong teaser for the exhibition.

  • Campaign to promote The American Dream Exhibition
  • Poster campaign
  • London based