Akala’s Natives

Book launch

It’s fair to say that Akala is a multi-talented man. From being a BAFTA and MOBO award-winning hip-hop artist, to a writer and social entrepreneur, his skills know no bounds.

In his latest venture as a writer, the incredible book Natives not only tackles Akala’s unique experiences of racism and class, but goes even further to look at them against the backdrop of social, historical and political factors that have shaped Britain today.

We were excited to work with Hodder Publishing on a London poster campaign for the book launch, creating high impact takeovers of our poster sites. The artistic and bold creative featured hard-hitting extracts from the book and provided thought-provoking fodder for commuters in busy city locations.

  • Campaign to promote Akala’s Natives
  • Takeovers and posters
  • London