You might have spotted the billboards around London inviting you to give your opinion on a range of sex related questions, Jack Arts worked with Total Media to promote the recent exhibition, The Institute of Sexology, across the streets of London.

While today the people of London seem quite at ease when answering questions about their sex lives, the same was not to be said a few years a go. We went along to the exhibition, which presented examples from the last 150 years of researchers, activists and campaigners who have adopted a scientific approach to the study of sex.

Presented at the newly opened Gallery 2 at the Wellcome Collection, the Institute of Sexology exhibition presented an interesting display of images and artifacts relating to sexual activity over the ages, from the Chinese women who bound their feet, to erotic art from the turn of the century. It was the part of the exhibition which looked at the work of Alfred Kinsey that really stood out (and inspired the poster artwork). Kinsey discovered that there was more information available regarding the sex lives of farm animals than there was on the sex lives of people, in an attempt to rectify this he interviewed more than 18,000 people across America about their sexual histories and these results are still be analysed today.

The exhibition also looks at the work of sexologists William Masters and Virginina Johnson, who observed volunteers having sex during one of academia’s best-kept secret studies (and of which the Golden Globe Award-winning TV series, Masters of Sex, is based upon). Overall the The Institute of Sexology is an interesting look at the often contradictory studies into sex, as well as the shifts in what is considered socially acceptable over the years, both inside and outside of the bedroom.

If you want to take a look at how things have changed, London agency Nice and Serious have created an interactive, infographic-packed site to accompany the Wellcome Collection exhibition, complete with phallic London landmarks, check it out here.

The exhibition is free and running until 20 September 2015.