The Old Vic – Fundraising campaign
Following government guidance, it was with a heavy heart that the cultural institutions of the UK (and our wonderful clients) were forced to close their doors this past month.
On Monday 16 March, The Society of London Theatre (Solt) and UK Theatre, the industry body that represents most British theatres, announced that all its members would call curtain.
For the Old Vic Theatre, who last closed their doors during the Second World War (when the building was hit by a bomb), the closure has been a real concern. The Old Vic is a world leader in creativity and entertainment and as a not-for-profit registered charity, gains their core income from ticket sales.
We were looking forward to working with the Old Vic on promoting their spring programme, but in light of the closure, we have worked together to adapt the campaign and display their new donation-driven creative. We have been inspired by their swift response and thoughtful adaptation of their messaging in order to spread the message across London. We hope the campaign will have resonated with the passing public as we navigate these difficult times as a community.
For over 200 years The Old Vic has been many things to so many people; a theatre, a pub, an educational hub, a civic resource and a cultural institution – we look forward to welcoming them back soon. To make a donation, please follow the link here.