In a clever campaign to promote the importance of social distancing, the Welsh Government have taken over our poster sites in Cardiff.  Using simple white posters that read ‘These posters are socially distanced. It’s important we all keep doing the same’

The dual language posters alternate across our frames creating a space between the other campaigns on the site – literally socially distancing them! We loved this concept and it was a pleasure to bring this campaign to live as we gently ease out of lockdown and get back to business – whilst keeping Wales safe.