While controversy has surrounded the Martin Luther King biopic due to actor David Oyelowo being overlooked for the Oscars Best Actor list, Selma is storming the box offices around the world and winning rave reviews.

Jack worked with global brand experience company PS Live to create an outdoor poster campaign for the UK release of the film, with posters across our key London sites. The film tells the story of the 1965 Selma to Montgomery marches demanding equal voting rights, the first of which became known as Bloody Sunday and took place three years before King’s murder.

The posters including the official film artwork as well as images of the march in Selma and images of King, along with the words ‘Selma is the place’ and ‘we shall overcome’ can be seen across London.  The film has already grossed tens of millions at the box office around the world and is released in UK today.