We were excited to work directly with MUBI on this tongue-in-cheek 4 sheet poster campaign throughout London, Manchester, Bristol and Glasgow. To ensure we got the word out on the street to all film buffs and cinephiles, the creative campaign ran in high impact takeovers including targeted areas around Hackney, Islington and Tower Hamlets.

The humorous artwork aims to capture the imagination of movie enthusiasts by poking fun at certain cinema habits and film genres to ascertain if MUBI is right for you. Amongst our favourites is the question, “If your favourite thing about cinema is the nachos, don’t try MUBI“.

In case you’re not up to speed, MUBI is an online streaming service for film and cinema lovers. They offer everything from cult classics to indy flicks and independent releases. The service also hand-picks films everyday, introducing its subscribers to titles they never knew existed.

Find out more about MUBI here.