Popular culture has long been fascinated by how the everyday will look in years to come, often predicting huge changes to homelife with futuristic zeal. But an incredible new exhibition at the Design Museum asks the question: are we living in the way that pioneering architects and designers throughout the 20th century predicted, or has our idea of home proved resistant to real change? Home Futures explores this question and more through 150 objects and experiences, presenting visions of domestic life against the contemporary objects we actually use today.

Bringing these questions to the streets, we worked with AKA on a London-wide OOH campaign to help launch the new exhibition, with the bright 4 sheet posters taking over sites in hotspot trendy areas. The exhibition is on until March 2019, and you can find more information here.