Legendary punk rocker Steve Albini really, really doesn’t like dance music. Not even a tiny bit. Electronic producer, Oscar Powell had absolutely no idea. He sent Albini an email asking to sample one of his vocals and got the all clear, but the email also came with a massive rant about his hatred for “mechanised dance music”. Our sister agency, Diabolical helped Powell turn this rant into a huge bespoke billboard on Commercial Street, East London, to create a PR Storm. This is a really cool example of how just one billboard with a clever idea can create tons of awareness and social sharing.