The Penguin Classics pop-up shop
We teamed up with Penguin Classics to launch, Happy Reading, their first ever pop-up shop. It was open for one week to celebrate over 1,200 Penguin Classic novels. This book-ish hangout in Shoreditch gave readers the chance to browse a treasure trove of titles, join lots of fun workshops, talks and shop from a selection of Penguin’s instantly recognisable merch.
- Campaign to promote Penguin Classics
- Pop-up event