Jack Arts teamed up with Macmillan Publishing to promote the book ‘This Diary Will Change Your Life’. We came up with a very unusual idea, which became famous across the nation. We stuck a guy on a billboard for one whole day! The campaign created a PR storm, even featuring as a double spread in The Evening Standard, and more recently, featured on MSN’s list of greatest PR stunts of all time.
- PR stunt to promote a book launch
- We stuck a guy on a billboard for one day
- The campaign created a PR storm