Stuck

PR Stunt

Jack Arts teamed up with Macmillan Publishing to promote the book ‘This Diary Will Change Your Life’. We came up with a very unusual idea, which became famous across the nation. We stuck a guy on a billboard for one whole day! The campaign created a PR storm, even featuring as a double spread in The Evening Standard, and more recently, featured on MSN’s list of greatest PR stunts of all time.

  • PR stunt to promote a book launch
  • We stuck a guy on a billboard for one day
  • The campaign created a PR storm

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