Scottish Opera is Scotland’s national opera company and the largest performing arts organisation in the country – each season it brings together a rich and diverse range of acts, through the development of strong creative relationships and partnerships. For its 2016/17 season it presents seven fully staged productions and four operas in concert. This year, Scottish Opera designed its promotional artwork to connect with a younger demographic and to help them reach this audience; Jack Arts is running a year long 4 sheet poster campaign in key areas across Glasgow and Edinburgh.
- Targeted poster campaign to reach a younger demographic
- Key locations in Glasgow and Edinburgh