The Royal Blood boys are back in business. To announce the details of their, second studio album, How Did We Get So Dark? we teamed up with Warner Music to create a provocative mural in Brighton. The concept was to replicate their latest album artwork onto a huge wall in the area where they first formed their band. The rock duo went on to post a video on social media featuring both of them walking away from the mural in slow motion as if they had created it themselves – leaving their fans to ‘Figure It Out’. The campaign featured in a number of news outlets including: NME, Radio X, The Alternative Outfit , DIY. How Did We Get So Dark? is set to drop on the 16th of June 2017.
- Campaign to promote Royal Blood’s new album
- Mural in Brighton
- PR & social media content