For the first time ever, an entire book was pasted up as a poster installation right in the heart of London’s creative community. We were delighted to collaborate with Vintage publishing on this industry first project to promote Timothy Snyder’s new novel, On Tyranny, which took over our Leonard Street site in East London in March. The unusual campaign was made up of 20 eye-catching posters – a mishmash of different typographic styles that were designed by the Vintage creative team and students at Kingston University. The campaign picked up a lot of press and featured in the following publications: The Guardian, The Bookseller, It’s Nice That, Design Week, Huffington Post and Signature.
- Industry first campaign
- An entire novel published as a poster installation
- Located in Shoreditch
- Press coverage