Moby is one of the most interesting and iconic DJs of our time. Aside from producing new tunes, he’s been juggling a memoir too. Porcelain is a funny and harrowing story, covering his path from suburban poverty and alienation to a life of beauty, squalor and unlikely success out of the NYC club scene. To build awareness around his new book, we teamed up with Faber and Faber on a nationwide multi-format poster campaign, that included a combination of 4 sheets and 48 sheets. We also hit up the annual Field Day Festival with a series of posters, and to add an extra dose of fun; we handed out ‘Moby’ masks, for festivalgoer’s to wear whilst frolicking in the field.
- Campaign to promote Moby’s memoir
- 4 sheets, Field Day festival posters and experiential marketing
- UK wide campaign