Delve into the history of the cultural phenomenon that is manga at the largest exhibition of the artform outside of Japan: Manga at the British Museum. Hugely popular in Japan, manga is commonly known as comics in the UK. Not just for children, it features unique characters, complex storylines and covers a broad range of genres. The exhibition features high-profile loans from leading, internationally famous manga artists including Astro Boy and Princess Knight’s Tezuka Osamu, Toriyama Akira, creator of the popular Dragon Ball series, and Higashumura Akiko’s Princess Jellyfish. To create buzz around the launch of the exhibition we teamed up with the British Museum on a playful campaign to capture the imagination of people on the street. This included a zingy live mural which took pride of place at our Commercial street site, 4 sheet special builds and a series of takeover sites across London.
- Campaign to promote the British Museum’s Manga exhibition
- Live mural, special builds, takeover sites