The Hayward Gallery is one of London’s most loved iconic art spaces, hosting shows by major names including Andy Warhol and Francis Bacon over the course of its fifty-year history. Recently closed for refurbishment for over two years, it reopened in style in early 2018 with the first major UK retrospective of acclaimed photographer Andreas Gursky. Gursky, well-known for his large-scale pictures, filled the Brutalist gallery space with his incredible work, making the most of the natural light from the newly exposed pyramid roof lights.
We were excited to work directly with Hayward Gallery and Southbank Centre on the gallery reopening, promoting the Gursky exhibition with a high impact poster campaign across key sites in London, including an impressive takeover in Broadway Market. The amazing colour-popping artwork was hard to miss.
You can catch the Andreas Gursky retrospective until 22 April 2018, and find out more information about the Hayward Gallery here.
- Campaign to promote Hayward Gallery reopening with Gursky Exhibition
- Large format posters with eye-catching artwork
- Located throughout London