Macmillan publishing teamed up with Jack Arts to promote Garth Jennings’ exciting new kiddies book, The Deadly 7. The book, about a little boy and his 7 monster friends is fun and colourful, so we wanted to do something lighthearted that would engage with the target age group, and their parents too! We decided on a branded sticker giveaway with a “standee” photo opportunity board. Passers by were encouraged to pose in the board and have their photo taken for a chance to win an iPad. To make the most of the half term we toured locations such as The Science Museum and The Southbank. Plus St Pauls Cathedral as it featured heavily in the book.
- A branded board was created, whereby people were encouraged to have their photo taken for a chance to win an iPad