An American in Paris
On Valentines Day we teamed up with An American in Paris to play cupid – we created Love Seats and dotted them around central London to get couples cuddling and puckering up with their special someone. The campaign was tied to a competition – whereby the public were encouraged to share their love story on Twitter with the hashtag #ItsAboutLove. In keeping with the Valentines Day theme, the romantic prize was 2 tickets to see An American in Paris and a trip to Paris.
- Valentines Day campaign
- Experiential campaign
- Locations throughout Central London