We were pretty excited when this campaign for Time Out fell into our inbox. The magazine has launched its online edition in Manchester, with its own local editor and key content from locals in the know, as well as featuring national content from the main site with coverage of film and music reviews from across the country.

The quirky poster campaign anthropomorphises animals with key aspects from the magazine, whether you are nocturnal by nature, a foodie an arty type, film fanatic etc.

Over the following months Time Out will launch online editions in Edinburgh, Leeds, Glasgow, Bristol and Birmingham, so no matter where you are, Time Out will soon be covering a city near you!