Tate Collective is the incredible scheme from the Tate, which aims to make art accessible to all. Leading with the proposition that art is for everyone, it gives 16-25 year olds entrance into any Tate exhibition for just £5 per ticket. The membership is free and allows access for the card owner and two friends, plus unmissable free events and opportunities in galleries and online. With current exhibitions spanning a whole breadth of incredible work, from Picasso to Francis Bacon to Impressionists in London, there really is something for everyone. For more information head to the website and get signed up.

In order to spread the word on the streets about this amazing initiative, we teamed up on a 4 sheet poster campaign. Tate Collectives’s bright and colourful artwork lit up the sadly grey London skies, spreading the message that art should be enjoyed by all.