The biggest event in the fashion calendar is in full swing, giving style addicts their seasonal dose of inspiration. It’s also the perfect place for brands, which is why we’ve been helping them take the runway on London streets. McQ, Axel, I.D, Bimba Y Lola, Beauty Papers, Molly Goddard, EYTYS and APC have been soaking up the hype this season – here are a few snaps of their latest campaigns.